SEO for trades & local businesses

Get found on Google. Win more local work.

SEO for trades that want more calls, quote requests and local customers from Google.

From £500/month · Pay as you go · No long contract

#1
Your business
2
Competitor
3
Competitor
#1Be the business customers find first
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5 Star Rated · Award Winning Google Partner

The Telegraph
GooglePartner
European Search Awards 2023 Finalist
1,000+
businesses supported
1,300+
client reviews
12+
years in search
40+
specialists

Part of the Altitude Internet Group, an established UK and Ireland search team with more than 1,300 client reviews. Figures above relate to the wider group.

The work is out there

Local customers are searching. Your competitors are getting in front of them.

Word of mouth can be powerful, but it isn't always predictable. Every day, people in your area search Google for locksmiths, builders, roofers and other trades. If you aren't visible, those calls go to competitors who are.

Multi Layer Media puts your business in front of more potential customers at the moment they are actively looking for your services.

01

More local calls

Reach people actively searching for your services in the areas you cover.

02

More quote requests

Turn relevant Google searches into genuine opportunities to price new work.

03

A more consistent pipeline

Build another source of demand alongside referrals and repeat business.

04

Better-fit jobs

Focus visibility around the services and locations that are most valuable to your business.

UK tradesperson beside a work van outside a residential property

Who it is for

SEO built for businesses that serve local customers

Your campaign is built around the work you want more of, the locations you serve and the searches most likely to generate genuine enquiries.

  • Locksmiths
  • Builders
  • Roofers
  • Plumbers
  • Electricians
  • Landscapers
  • Home-improvement firms

Results delivered by the Altitude Internet Group

A 953% increase in Google keyword visibility for a local construction company

A local construction company with a strong reputation but limited Google visibility. After a search-focused website and ongoing SEO campaign by the Altitude Internet Group, it went from 17 keywords ranking on Google to 179.

17 → 179
Keywords ranking on Google
15,000+
Ranking-position improvements
953%
Increase in keyword visibility

What this meant for the business

A much broader range of commercially relevant searches and, as that visibility developed, more organic enquiries from local customers looking for construction services.

  • Found for more relevant services
  • Greater visibility across the local area
  • More opportunities for organic enquiries
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Results delivered by the Altitude Internet Group. Individual results vary depending on market, location, competition, website condition and campaign scope.

SEO reporting dashboard showing ranking keywords growing from 17 to 179
17 → 179 ranking keywords, a 953% increase in Google keyword visibility, measured against the pre-campaign baseline.

Real clients, real names

Trade businesses we have grown

Selected results delivered by the Altitude Internet Group, measured against the previous campaign period. Performance varies by business, market and campaign period.

Absolute Leak Detection logo

Absolute Leak Detection

Leak detection specialists

1272%
Increase in traffic vs previous period
3200%
More leads per month
69%
Lower cost per lead
GT Sealants logo

GT Sealants

Sealant and refurbishment contractors

185%
Increase in traffic vs previous period
507%
More leads per month
72%
Lower cost per lead
Staffordshire Air Con logo

Staffordshire Air Con

Air conditioning installers

145%
Increase in traffic vs previous period
178%
More leads per month
69%
Lower cost per lead

What the package includes

Everything working together to generate more local enquiries

Getting found on Google is not one isolated task. We improve the different parts of your online presence that influence where you appear, who finds you and whether they decide to get in touch.

01

Get found for the right searches

  • Local keyword research
  • Competitor research

We identify the services, locations and searches most likely to connect you with local customers.

Outcome: More visibility for commercially valuable searches.

02

Build pages Google can understand

  • On-page SEO
  • Technical SEO
  • Local service pages

We improve your site structure, content and technical foundations so Google understands what you do and where.

Outcome: Stronger visibility across key services and locations.

03

Strengthen your local presence

  • Google Business Profile support
  • Search-focused content

We build your relevance and authority across Google, supporting both map visibility and organic results.

Outcome: More chances for local customers to find and trust you.

04

Track progress and build momentum

  • Monthly campaign activity
  • Clear reporting
  • Ongoing optimisation

We monitor visibility, explain the work done and keep focusing activity where it supports growth.

Outcome: A campaign that develops, not a one-off list of fixes.

The exact campaign activity will depend on your website, competition, locations and agreed package.

The Altitude Internet Group team at the European Search Awards holding Finalist boards
European Search Awards Finalist, Altitude Internet Group

The team behind the service

A specialist search team, not a one-person side project

Your campaign is delivered by the Altitude Internet Group, an award-recognised search team working with businesses across the UK and Ireland.

Altitude Internet Group figures

1,000+
businesses supported
1,300+
client reviews
12+
years in search
40+
specialists

Testimonials

What clients say about working with the group

1,300+ client reviews across the Altitude Internet Group

We have been working with Multi Layer Media for four years now and they continue to increase our return on investment year by year. We would recommend Multi Layer Media for anyone looking to generate more business.

Richard Vine

The Topsoil Company

The Topsoil Company logo

We have used numerous marketing companies, but Multi Layer Media have been by far the best and we will continue to recommend them to everyone we can.

Ben Thorpe

Absolute Leak Detection

Absolute Leak Detection logo

Named client reviews and results relate to campaigns delivered by Multi Layer Media and the wider Altitude Internet Group.

Pricing

Straightforward local SEO from £500 per month

Your campaign will be shaped around your trade, service areas, competition and growth goals. We'll explain where we believe your budget should be focused before you make a decision.

From £500per month

Pay monthly. Continue because the service is working, not because a lengthy contract says you have to.

Included in your campaign

  • Tailored SEO strategy
  • Local keyword targeting
  • Website optimisation
  • Competitor research
  • Monthly campaign activity
  • Clear reporting
  • No long-term contract

Final scope and pricing depend on your website, locations, competition and commercial objectives.

FAQ

Questions, answered plainly

Next step

Want more work?
Start with a free review.

Get your free SEO review and we'll look at your current visibility, local competition and where the next enquiries could come from.

  • Free initial review
  • No pressure or obligation
  • No long-term contract
  • Packages from £500 per month

Get your free SEO review

Pick a time that suits you in the calendar. We'll review your Google visibility, your local competition and where your next enquiries could come from.

Get My Free SEO Review

Free 30-minute review · No pressure or obligation